Google Tests New “Personalized Shopping” Recommendations Feature
(Google Tests “Personalized Shopping” Recommendations)
MOUNTAIN VIEW, Calif. – Google is testing a new feature called “Personalized Shopping” recommendations directly within its search results. This experiment aims to show shoppers product suggestions tailored just for them.
The feature appears when users search for products online. Google uses signals like past shopping searches, browsing history, and location to suggest items. The goal is to make finding relevant products faster and easier for users.
This personalized section shows up near the top of the search results page. It displays a carousel of product images and details. Users can click on these items to learn more or buy them directly from retailers.
Google believes this helps users discover goods they might like but wouldn’t find otherwise. It also benefits retailers by potentially driving more traffic to their websites. The company states user privacy controls still apply to this feature.
A Google spokesperson said, “We’re always exploring new ways to improve the shopping experience. This test helps people quickly find products matched to their interests.” They emphasized that user data helps make these recommendations useful.
(Google Tests “Personalized Shopping” Recommendations)
The test is currently live for a small group of users in the United States. Google hasn’t announced if or when it might roll out more widely. This move aligns with broader industry trends towards more customized online experiences. Other tech giants are also investing heavily in personalized shopping tools.