Facebook announced immediate changes to its rules governing contests and promotions run on its platform. The company targets misleading bonus offers and fake prize giveaways. These updates aim to protect users from deceptive marketing practices. Businesses running promotions must now follow stricter guidelines.
(Facebook Updates Its Policy on Bogus Bonuses)
The revised policy demands clear communication about how users can actually win prizes or get bonuses. Businesses must explain all entry requirements upfront. They must also clearly state any purchase requirements. Important details like eligibility rules and prize availability must be obvious. Hiding key terms in small print violates the new rules.
Facebook observed a rise in promotions falsely promising easy rewards. These often tricked people into sharing personal information or making unwanted purchases. The platform wants users to trust promotions they see. The new rules make it harder for businesses to run dishonest schemes. Companies must now provide proof of awarding advertised prizes upon request.
(Facebook Updates Its Policy on Bogus Bonuses)
Enforcement actions will include removing violating posts and disabling advertising accounts. Repeat offenders may face permanent page removal. The company encourages users to report suspicious bonus offers immediately. Facebook believes these steps will create a safer experience for everyone using its services. Businesses are urged to review the updated policy details now. Compliance is mandatory for all promotions starting today.